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Archies Partners With Shark Tank–Backed Sudathi To Launch ‘Teresangforever’ Valentine’s Campaign To Celebrate Timeless Love Through Gifting and Sarees Archies, India’s iconic gifting brand renowned for helping people express emotions and celebrate relationships, has partnered with Sudathi, one of India’s most affordable saree brands, to launch a special Valentine’s Day cross-collaboration campaign titled “TereSangForever”. Rooted in nostalgia and the warmth of cherished memories, the campaign brings...

Scaling Sentiment: How Archies Continues To Grow In India’s Competitive Gifting Market And Beyond In a market crowded with fast-changing trends and new-age gifting platforms, Archies stands out as a rare Indian brand that has successfully scaled sentiment without losing its soul. What began as a greeting card company decades ago has evolved into a comprehensive gifting and relationship brand—deeply embedded in India’s cultural fabric...